Instagram’s Artisanal Home Furnishing Trend: Persian Rugs
Image Credit - Pinterest
Design shows and architectural magazines offer endless home design ideas, though often you can find creative inspo in simpler mediums: Instagram. It's no secret that Instagram is a veritable treasure trove of inspiration—from fashion to interior design, and artisan home furnishings.
Social media has become a creative outlet for a new generation, a space for aesthetic discovery, and a crucial way to find artisans online. If you know who to follow, you can passively be introduced to the next big thing while simply scrolling through your feed.
That's why we love to follow top interior designers and home influencers, to stay privy to what trends are on the horizon and worthy of your attention. Instagram has emerged as a limitless source of interior design ideas for beginners and seasoned pros curating Instagram accounts that are visually stunning, emphasising increased transparency, artful photography, and the value of storytelling. Immediately you can get hopelessly overwhelmed by all the unimaginable spaces worth the #follow.
Image Credit (left to right) - THOUGHTFULLY THRIFTED, STUDIO MCGEE
Hundreds of posts on Instagram with interior design-related hashtags were analysed to determine popularity. The results? Boho chic ranked as the most popular design style across Instagram, pulling in over 9 million posts with the hashtag #bohochic. With remote work now the new norm due to the ongoing pandemic, #homeoffice remains a top Instagram trend, pulling in over 6.9 million posts.
But with over 241,000 tagged Instagram posts, Persian rugs are the most popular home accessories on the social media platform. Given these preferred styles, the most popular home furnishing comes as no surprise.
Image Credit (left to right) - LILLA RUGS, MAD ABOUT THE HOUSE
Persian rugs, created by rug artisans in Iran, are the most popular and unique rugs on the market and amazingly versatile in both appearance and price. They have robust, intricate, artisanal designs that are perfect decor elements for adding pattern with an Oriental twist.
Revered for its rich, vibrant colours; A Persian rug is a crucial component of the design, anchoring the room and providing personality to an otherwise uninspired space. So, whether you’re framing a seating area, texturising a bedroom, or sectioning off a breakfast or work-from-home nook - an area rug helps draw various elements of a room together.
Whether you’re decorating a new space from the ground up or craving a rug swap somewhere within your home, keep reading to discover three popular Persian rug collections of 2021.
OVERDYED RUGS
Featured Rugs (left to right) - DEMELZA, MAIKO, PARIS
These days, it’s about being as eco-conscious as possible, ethically and sustainably. What we love about the Overdyed Rugs Collection is that we can give new life to rugs that are out of fashion. It is such an innovative way to recycle and reuse a rug that would otherwise be dead inventory. Overdyed Rugs are softer in colour and design, making them smoothly adaptable to any space.
KILIM RUGS
Featured Rugs (left to right) - CALA, PAIGE, JEVON
If you love bright, inviting tones and gravitate toward unique decorative furnishings from all over the world, a Kilim rug may be the perfect style to reflect your aesthetic. Their vivid colours will animate the area, and the geometric patterns will break the monotony of plain and minimalist decor.
VINTAGE & ANTIQUE RUGS
Featured Rugs (left to right) - LAUREL, SINGAPORE, SKYE
A vintage or antique Persian rug can set the tone of an entire space and last a lifetime. These carpets tend to increase in value - doubling in price over a decade of use, where modern carpets have no resale value.
Vintage and antique rugs add cosiness, colour, and character to any style of home. A vintage or antique rug creates ornamental flair to an interior, contemporary or traditional. The primary benefit of adding an antique rug to a modern home is that it breaks up the potential monotony of modern decor.
