Lilla Rugs Story
At Lilla Rugs, we’re all about making handmade, one-of-a-kind rugs feel right at home—in your home. By cutting out the middleman and sourcing directly from the countries where these beauties are made, we’re able to keep prices fair and quality sky-high.
We’re a family business—run by a rug-loving trio: parents and daughter—with a small, passionate team who live and breathe handmade rugs. Between us, there’s decades of experience, a whole lot of stories, and an eye for helping you find the one.
Meet the team behind the magic:
- Jalil – The father of the company and our ultimate fountain of rug knowledge. Jalil started it all over 30 years ago and knows every single rug in the warehouse. If you're after Persian rug expertise, you’re in the best hands in the country.
- Camilla – Daughter of Jalil and Jacqueline, and the founder of Lilla Rugs. Camilla grew up around the business and now works closely with interior designers. She’s your go-to if you’re after help matching a rug to your space or nailing a look.
- Jacqueline – Co-founder of the business and a key part of building it from the ground up. Jacqueline has a brilliant eye for detail and years of experience, especially when it comes to bespoke and custom pieces.
- Najib – Our warehouse manager and all-around rug legend. Najib has worked alongside Jalil for over 20 years. He’s in charge of the day-to-day operations and always knows exactly where each rug lives.
Our warehouse spans over 10,000 sq ft and holds one of the largest handmade rug collections in the UK. Whether you’re popping by for a browse or on a mission to find the rug, we’ve got a team ready to guide you every step of the way.
Camilla's Favourite Collection
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Chosen Charity: Refugee Action
£10 of each online order goes to our chosen charity, Refugee Action. Let us tell you a little more about the amazing things they do for people in need.
Persian Rug Encyclopedia
There are so many hundreds of types of Persian Rugs, let us help you understand the key differences.
