Image Credit - Studio Ashby
Are you on a mission to elevate your design game this year? Look no further than Instagram. The best design-focused Instagram accounts are an excellent source of inspiration, whether you love minimalist spaces or maximalist details.
These accounts will send your bookmark folder into overdrive - the online world is truly your oyster! The trick, of course, is knowing where to look. There are thousands of accounts for minimalistic lovers, bohemian buffs, contemporary or modern, and hundreds of other styles.
Instagram and interiors are natural bedfellows, with the platform overrun with house envy-inducing images and more hashtags to get your interior fix than we care to mention. The platform gives us the chance to explore the world of interior design and find out what we like in terms of a specific style, as there are plenty of styles to choose from and apply to our homes.
If you have a penchant for aesthetics, colours, and virtually anything spanning the decor and design spectrum, take design cues to add to your home, office, or anywhere you want to make a change. To get you started, we've gathered our recommendations for design Instagram accounts to follow in 2022. Get ready because your feed is about to look amazing!
SERA OF LONDON
Image Credit - Sera of London
Sera gives us a lesson in seductive interiors. You may be familiar with the breath-taking interior designer Sera Hersham-Loftus otherwise known as Sera of London; her pop-up shop described as ‘the most beautiful shop in London’ by Vogue.
Her distinctly signature boho style has caught the eye of countless celebrities, including Kate Moss, David Attenborough, Courtney Love, Yoko Ono, Eliza Dolittle, and Twiggy, to name a few. Sera’s clientele often lead demanding lifestyles and request that their spaces are transformed into a sanctuary away from the stresses of the outside world.
Sera of London is an exotic and decadent boutique exhibiting sensual and seductive elegant tastes in room designs and decorative accessories. Her style is hard to categorise. Sophisticated bohemian comes close; luscious dreamscapes full of beautiful textiles, leafy plants, gorgeous artworks, and vintage finds - delicious and utterly unique.
Sera is an expert at uncovering distinctive items from markets and defying pretentious designs that leave no room for comfortable, free-spirited living. She designs with the actuality of a space to be lived in and enjoyed.
Image Credit - Dazey Den
If you haven’t heard already, Dazey Den is the latest undertaking by Danielle Nagel, the creative behind the enormously popular clothing brand - Dazey LA. If you’re looking for inspiration from a designer whose style embodies fun, colour, and liveliness, Dazeyden is your girl.
The maximalist LA based designer has some of the best colour and pattern combos we’ve ever seen, combining them in incredibly cool and fresh ways. One of her projects recently went viral on TikTok, Twitter, Pinterest, and anywhere visual.
Colour and vintage design are the inspiration behind Dazey Den interior. When we came across this profile on Instagram, we fell in love with the unapologetic boldness of the maximalist movement and Danielle's ability to push boundaries and have fun with design.
Image Credit - Studio Ashby
Led by its creative director, Sophie Ashby, Studio Ashby creates spaces with a unique identity. From international hotels to London’s most in-demand new homes, Ashby ignited the interior design scene with her eclectic, globally-influenced taste.
Sophie Ashby is of Anglo/South African background - her work reflects both heritages in a fresh, modern, and welcoming way. Her style is eclectic, layered, colourful, and homely - she aims to bring authenticity to each project, not only in the selection of furniture, lighting, and art but in its use of a natural palette of materials and textures.
Unsurprisingly, Ashby has become the poster girl of interiors for the millennial. Instagram and Pinterest have inspired a new generation to care about how they style their homes - so if you haven’t already, head over to her Instagram; it’s a treasure trove of cool interior design ideas.
Image Credit - Decus Interiors
Purveyors of the original and unexpected, Decus Interiors celebrates beautiful design in all its manifestations. At Decus Interiors, Alexandra Donohoe Church leads a team of 10 to 12 designers working on various high-end residential projects.
This Australian designer’s goal is to spark joy through her interiors, creating elevated, inviting homes punctuated by exceptional pieces of art and furniture. Aside from her impeccable taste and innate sense of style, her keen instincts and insatiable curiosity allowed her to build a demand for interior design that fuses the beautiful with the inherently individual.
We have chosen three gorgeous Persian and Modern rugs that flow with Decus Interiors beautiful spaces.